A brand defined
Remember: YOUR BRAND IS MORE THAN A LOGO
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What is a brand?
The most basic definition
- In simplistic terms a brand is a proposition – a message such as “we deliver quality sports wear”
- How this message is communicated is often termed branding.
- The most important aspects of communicating a brand visually and subconsciously, is consistency.
What is brand consistency?
The ability of the brand to remain consistent throughout all brand usage.
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